TY  - ADVS
AU  - McDonald,Malcolm
TI  - Market segmentation: a fundamental concept of marketing 
T2  - Principles of marketing : guidelines for effective practice
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Market segmentation
KW  - Marketing research
KW  - Target marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Market segmentation -- Non cumulative diffusion pattern -- The product life cycle -- Approximate market shape -- Personalizing segments -- Market dynamics -- Product/market life cycle and market characteristics -- Key elements of world class marketing -- The market segmentation process -- Market mapping -- Market definition and segmentation -- Micro-segments -- Market segmentation and corporate responsibility -- Understanding market segmentation; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST55.1796&c=250
UR  - http://hstalks.com/lib.php?t=HST139&c=250
UR  - http://hstalks.com/lib.php?t=HST55&c=250
ER  -