TY  - ADVS
AU  - Arthur,Dave
TI  - Marketing major events
T2  - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Sports
KW  - Marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: The classification of major events -- The scope and impact of major events -- Sport versus generic marketing -- Strategic event marketing planning; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST49.1869&c=250
UR  - http://hstalks.com/lib.php?t=HST49&c=250
ER  -