Marketing major sports venues : the Amsterdam ArenA case - Santini, Andrea (London : Henry Stewart Talks, 2008)
Contents: The marketing of major sport venues: process and main phases -- The complexity of marketing major sport venues -- The relation between marketing & sales and the legal, operational and management structure of a large sport venue -- The case of the Amsterdam ArenA -- The development of large entertainment areas, the ArenA Boulevard.
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Keywords: Sports -- Marketing