Mobasher, Bamshad. <br/><br/>
Overview of web mining and its applications  Part 2 of 2.  [electronic resource] / 
 Overview of web mining and its applications :  part II 
Bamshad Mobasher. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (39 min.) :  color, sound). 
 - Data mining : fundamentals and latest development .
 - Henry Stewart talks.  Marketing & management collection.  Data mining .
<br/><br/> Animated audio-visual presentations with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Web usage mining for E-business analytics -- Typical sources of data and user transactions -- A typical server log -- Usage data preparation tasks -- Levels of aggregation in web usage analysis -- Conceptual representation of user transactions -- Web usage mining as a process -- Common tasks -- Association analysis for E-commerce -- Association rules -- Characterizing user segments via clustering -- Clustering user transactions -- Collaborative filtering -- Web personalization. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2006  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Electronic commerce.<br/>Web usage mining.