TY  - ADVS
AU  - Mobasher,Bamshad
TI  - Overview of web mining and its applications
T2  - Data mining : fundamentals and latest development
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Data mining
KW  - Electronic commerce
KW  - Web usage mining
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Web usage mining for E-business analytics -- Typical sources of data and user transactions -- A typical server log -- Usage data preparation tasks -- Levels of aggregation in web usage analysis -- Conceptual representation of user transactions -- Web usage mining as a process -- Common tasks -- Association analysis for E-commerce -- Association rules -- Characterizing user segments via clustering -- Clustering user transactions -- Collaborative filtering -- Web personalization; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST53.2006&c=250
UR  - http://hstalks.com/lib.php?t=HST53&c=250
ER  -