Estelami, Hooman. <br/><br/>
Pricing determinants and decisions in financial services  [electronic resource] / 
Hooman Estelami. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (60 min.) :  color, sound). 
 - Financial services marketing : the role and power of marketing in the financial environment .
 - Henry Stewart talks.  Marketing & management collection.  Financial services marketing .
<br/><br/> Animated audio-visual presentations with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Unique aspects of pricing financial services -- Common pricing methods: cost based pricing, parity pricing, value based pricing, regulation based pricing -- Category specific pricing practices -- Common practices -- Pricing of credit products -- Pricing of savings products -- Pricing brokerage services -- Pricing insurance products -- Estimating the demand function -- Strategic considerations in pricing financial services. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>1795  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing.