TY  - ADVS
AU  - Estelami,Hooman
TI  - Pricing determinants and decisions in financial services
T2  - Financial services marketing : the role and power of marketing in the financial environment
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Financial services industry
KW  - Marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Unique aspects of pricing financial services -- Common pricing methods: cost based pricing, parity pricing, value based pricing, regulation based pricing -- Category specific pricing practices -- Common practices -- Pricing of credit products -- Pricing of savings products -- Pricing brokerage services -- Pricing insurance products -- Estimating the demand function -- Strategic considerations in pricing financial services; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST57.1795&c=250
UR  - http://hstalks.com/lib.php?t=HST57&c=250
ER  -