TY  - ADVS
AU  - Harness,David R.
TI  - Product management and product elimination
T2  - Financial services marketing : the role and power of marketing in the financial environment
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Financial services industry
KW  - Marketing
KW  - Product elimination
KW  - Product management
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: The financial services product -- Service product attributes -- Challenges caused by service product characteristics -- Product management -- Product lifecycle -- End stage product management -- Causes of product elimination -- Identification of an elimination candidate -- Removal process -- Product elimination stage model; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST57.1872&c=250
UR  - http://hstalks.com/lib.php?t=HST57&c=250
ER  -