TY  - ADVS
AU  - Kitchin,Paul
TI  - Sport and the international marketing environment
T2  - Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Sports
KW  - Marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Sport and the international marketing environment -- Competitive domestic markets and global trends -- Market selection and market development -- Rationalization and evaluation -- Issues with globalization; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST49.1867&c=250
UR  - http://hstalks.com/lib.php?t=HST49&c=250
ER  -