Leventhal, Barry, <br/><br/>
The statistics of segmentation and classification  [electronic resource] / 
Barry Leventhal. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (47 min.) :  color, sound). 
 - Targeting and segmentation in marketing : from the fundamentals to the latest developments .
 - Henry Stewart talks.  Marketing & management collection.  Targeting and segmentation in marketing .
<br/><br/> Animated audio-visual presentations with synchronized narration.  Title from title frames. 
<br/><br/>Contents: The process of building a segmentation -- Define business objectives -- Obtaining and preparing data -- Stages of the segmentation process -- Extract principal components or key variables -- Method A: identify most discriminatory variables -- Method B: use principal components analysis -- A graphical explanation of principal components -- Cluster analysis -- A graphical view of cluster analysis -- Interpreting clusters -- Testing the segmentation -- Segment migration analysis -- Communicate and deploy the segmentation -- Classifying individuals to segments -- Classification of further individuals Apply existing segmentation model -- Build segment attribution model -- Survey segmentation attribution process -- Summary of main points. 
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<br/><br/><label>Publisher. No.: </label>1785  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Target marketing.