Garland, Ron,  1948- <br/><br/>
Switching banks  gone but not forgotten /  [electronic resource] : 
Ron Garland, Gavin Lees, Malcolm Wright. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (21 min.) :  color, sound). 
 - Financial services marketing : the role and power of marketing in the financial environment .
 - Henry Stewart talks.  Marketing & management collection.  Financial services marketing .
<br/><br/> Animated audio-visual presentations with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Fresh insights into bank switching -- Brand switching perspectives from FMCG sector applied to bank brand switching -- Who are the bank switchers? -- Reasons for switching -- Answers to the basic  ́ customer recovery ́  question:  ́ now that you have a new bank, what are the chances of you resuming business with your old bank? ́  
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<br/><br/><label>Publisher. No.: </label>1754  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing.