TY  - ADVS
AU  - Garland,Ron
AU  - Lees,Gavin
AU  - Wright,Malcolm
TI  - Switching banks: gone but not forgotten 
T2  - Financial services marketing : the role and power of marketing in the financial environment
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Financial services industry
KW  - Marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Fresh insights into bank switching -- Brand switching perspectives from FMCG sector applied to bank brand switching -- Who are the bank switchers? -- Reasons for switching -- Answers to the basic  ́ customer recovery ́  question:  ́ now that you have a new bank, what are the chances of you resuming business with your old bank? ́; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST57.1754&c=250
UR  - http://hstalks.com/lib.php?t=HST57&c=250
ER  -