Sleight, Peter,  1944- <br/><br/>
Targeting & segmentation in marketing  [electronic resource] / 
 Targeting and segmentation in marketing 
Peter Sleight. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (17 min.) :  color, sound). 
 - Targeting and segmentation in marketing : from the fundamentals to the latest developments .
 - Henry Stewart talks.  Marketing & management collection.  Targeting and segmentation in marketing .
<br/><br/> Animated audio-visual presentations with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Introduction to the series -- Why classify consumers? -- Different ways to classify consumers -- Demographic classification -- Socio-economic classification -- Behavioral classification -- BMRB ́ s target group index (TGI) -- Attitudinal classification -- Socio-cultural and mind-set typologies -- Psychographics --  ́ DIY ́  attitudinal groups from TGI -- Lifestyles -- Lifestage -- Geodemographics -- Overview of the other talks in this series -- Targeting and segmentation in marketing -- Social grade-50 years old and still very relevant -- Behavioral segmentation -- Geodemographics around the world -- Statistics of segmentation and classification -- Conclusions. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>1820  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Marketing research.<br/>Target marketing.