Understanding business time-to-event problems using survival data mining [electronic resource] /
Gordon S. Linoff.
- London : Henry Stewart Talks, 2008.
- 1 online resource (1 streaming video file (40 min.) : color, sound).
- Data mining : fundamentals and latest development .
- Henry Stewart talks. Marketing & management collection. Data mining .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: Background on survival analysis from a data miner's perspective -- Introduction to key ideas in survival analysis: hazards, survival, competing risks -- Understanding survival and hazard charts -- Quantifying loyalty marketing program -- Voluntary and involuntary churn -- Forecasting.
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