Meier, Erhard, <br/><br/>
The use of social grading in British market research  [electronic resource] / 
Erhard Meier. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (20 min.) :  color, sound). 
 - Targeting and segmentation in marketing : from the fundamentals to the latest developments .
 - Henry Stewart talks.  Marketing & management collection.  Targeting and segmentation in marketing .
<br/><br/> Animated audio-visual presentations with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Social Grading: a widely used classification system in the UK, the  ́ currency ́  for media planning and other marketing applications -- Philosophy behind social grading -- Concepts -- Mechanics of social grading -- Examples -- Results: profile of adults in Great Britain -- The discriminatory power of social grade -- Main uses in market research -- Criticism of social grade -- Answer to criticism -- Social grade, NS-SEC and the Census -- Automated social grading -- Conclusion. 
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<br/><br/><label>Publisher. No.: </label>1839  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Marketing research.<br/>Target marketing.