TY  - ADVS
AU  - Meier,Erhard
TI  - The use of social grading in British market research
T2  - Targeting and segmentation in marketing : from the fundamentals to the latest developments
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Market segmentation
KW  - Marketing research
KW  - Target marketing
N1  - Animated audio-visual presentations with synchronized narration; Title from title frames; Contents: Social Grading: a widely used classification system in the UK, the  ́ currency ́  for media planning and other marketing applications -- Philosophy behind social grading -- Concepts -- Mechanics of social grading -- Examples -- Results: profile of adults in Great Britain -- The discriminatory power of social grade -- Main uses in market research -- Criticism of social grade -- Answer to criticism -- Social grade, NS-SEC and the Census -- Automated social grading -- Conclusion; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST55.1839&c=250
UR  - http://hstalks.com/lib.php?t=HST55&c=250
ER  -