Genton, Val-Pierre, <br/><br/>
Which digital marketing formats work?  [electronic resource] / 
Val-Pierre Genton. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (33 min.) :  color, sound). 
 - B2B Advertising : the strategy, theory, techniques and possibilities of building B2B brands .
 - Henry Stewart talks.  Marketing & management collection.  B2B Advertising .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Market opportunity -- Buyers are going online to gain knowledge and advertizers are following them -- B2B marketing ́ s big challenge: map marketing tactics across buying cycle to maximize MROI -- Digital marketing formats -- Online display ads -- Sponsorship -- Search -- Email -- Web 2.0 social media -- Audio/visual -- Three simple steps to webcasting -- The importance of engagement -- Many forms of webcasting -- Distribution -- Tracking -- Measuring ROI. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>1896  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Industrial.<br/>Industrial marketing.<br/>Internet marketing.