Hertz, Tony, <br/><br/>
Writing radio ads  there's more to it than meets the ear /  [electronic resource] : 
 Writing radio ads :  there is more to it than meets the ear! 
Tony Hertz. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (41 min.) :  color, sound). 
 - Radio advertising : how it works and how to optimize it .
 - Henry Stewart talks.  Marketing & management collection.  Radio advertising .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Practical and entertaining collection of approaches, tips and wisdom -- How to write dialogue, monologue, radio movies, sounds and music -- How to make radio more creative and less limiting, than traditionally assumed. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>1871  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio advertising.