Woodger, Clive, <br/><br/>
The retailer as a brand  [electronic resource] / 
Clive Woodger. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (39 min.) :  color, sound). 
 - Retail marketing : the marketing issues facing a fast-changing sector .
 - Henry Stewart talks.  Marketing & management collection.  Retail marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Brand definition, functions and evolution -- Brand audiences and proposition -- Brand vision and values, culture and experience -- Retailer brand: now and the future. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2010  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing).<br/>Marketing.<br/>Retail trade.