TY  - ADVS
AU  - Woodger,Clive
TI  - The retailer as a brand
T2  - Retail marketing : the marketing issues facing a fast-changing sector
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Marketing
KW  - Retail trade
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Brand definition, functions and evolution -- Brand audiences and proposition -- Brand vision and values, culture and experience -- Retailer brand: now and the future; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST75.2010&c=250
UR  - http://hstalks.com/lib.php?t=HST75&c=250
ER  -