Rogers, D. S. <br/><br/>
Evaluating retail locations  [electronic resource] / 
David Rogers. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (42 min.) :  color, sound). 
 - Retail marketing : the marketing issues facing a fast-changing sector .
 - Henry Stewart talks.  Marketing & management collection.  Retail marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Importance of existing as well as new retail locations -- How to analyze existing stores to provide insights in evaluating new locations -- Key elements of a location study for a new store or shopping centre -- Alternative methods for developing sales forecasts for proposed new locations. 
<br/><br/> Access restricted to subscribers. 
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<br/><br/><label>Publisher. No.: </label>2013  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Retail trade.