TY - ADVS AU - Rogers,D.S. TI - Evaluating retail locations T2 - Retail marketing : the marketing issues facing a fast-changing sector PY - 2009/// CY - London PB - Henry Stewart Talks KW - Marketing KW - Retail trade N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Importance of existing as well as new retail locations -- How to analyze existing stores to provide insights in evaluating new locations -- Key elements of a location study for a new store or shopping centre -- Alternative methods for developing sales forecasts for proposed new locations; Access restricted to subscribers UR - http://hstalks.com/lib.php?t=HST75.2013&c=250 UR - http://hstalks.com/lib.php?t=HST75&c=250 ER -