Reynolds, Jonathan,  1958- <br/><br/>
Multi-channel challenges for retail marketers  [electronic resource] / 
 Multichannel challenges for retail marketers 
Jonathan Reynolds. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (37 min.) :  color, sound). 
 - Retail marketing : the marketing issues facing a fast-changing sector .
 - Henry Stewart talks.  Marketing & management collection.  Retail marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Challenging context for multichannel retailing -- Effects of multichannel retailing on consumer behavior and demand -- Multichannel retailing strategies and the implications for stores -- Case studies of grocery retailing and general merchandise sectors -- Future directions for multichannel activity. 
<br/><br/> Access restricted to subscribers. 
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<br/><br/><label>Publisher. No.: </label>2022  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Multilevel marketing.<br/>Retail trade.