TY  - ADVS
AU  - Reynolds,Jonathan
TI  - Multi-channel challenges for retail marketers
T2  - Retail marketing : the marketing issues facing a fast-changing sector
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Marketing
KW  - Multilevel marketing
KW  - Retail trade
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Challenging context for multichannel retailing -- Effects of multichannel retailing on consumer behavior and demand -- Multichannel retailing strategies and the implications for stores -- Case studies of grocery retailing and general merchandise sectors -- Future directions for multichannel activity; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST75.2022&c=250
UR  - http://hstalks.com/lib.php?t=HST75&c=250
ER  -