Stone, Merlin  1948- <br/><br/>
Managing retail customer relationships  [electronic resource] / 
Merlin Stone. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (45 min.) :  color, sound). 
 - Retail marketing : the marketing issues facing a fast-changing sector .
 - Henry Stewart talks.  Marketing & management collection.  Retail marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: What are retail customer relationships? -- What is retail customer loyalty and where does it fit into relationships? -- The role of information in managing relationships -- Loyalty schemes and loyalty themes -- Measuring the value of relationships -- Tesco case study: what Tesco achieved and what can be learnt from it. 
<br/><br/> Access restricted to subscribers. 
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<br/><br/><label>Publisher. No.: </label>2042  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Marketing.<br/>Retail trade.