TY  - ADVS
AU  - Stone,Merlin
TI  - Managing retail customer relationships
T2  - Retail marketing : the marketing issues facing a fast-changing sector
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Customer relations
KW  - Marketing
KW  - Retail trade
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What are retail customer relationships? -- What is retail customer loyalty and where does it fit into relationships? -- The role of information in managing relationships -- Loyalty schemes and loyalty themes -- Measuring the value of relationships -- Tesco case study: what Tesco achieved and what can be learnt from it; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST75.2042&c=250
UR  - http://hstalks.com/lib.php?t=HST75&c=250
ER  -