TY  - ADVS
AU  - Phau,Ian
TI  - Retail advertising and promotion
T2  - Retail marketing : the marketing issues facing a fast-changing sector
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Advertising
KW  - Branding (Marketing)
KW  - Marketing
KW  - Retail trade
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The challenges in retail advertising and promotion -- Branding and its implications on customers -- The use of advertising and promotion in forming customer relationships -- Specific discussion on the design of marketing programs and the alternative marketing tools and strategies; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST75.2129&c=250
UR  - http://hstalks.com/lib.php?t=HST75&c=250
ER  -