TY  - ADVS
AU  - Schultz,Don E.
TI  - Managing marketing communication in a multi-channel system
T2  - Multichannel marketing : exploiting a business goldmine
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet marketing
KW  - Multilevel marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Transition from outbound or  ́ push ́  system only to  ́ push-pull system ́  including inbound or  ́ pull ́  communication -- Changing business models -- Need for demand chains -- From product to service branding -- Network communication models -- Four communication resources -- Measurement and evaluation; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST62.1865&c=250
UR  - http://hstalks.com/lib.php?t=HST62&c=250
ER  -