Carter, Bruce, <br/><br/>
Organising for multichannel sales and marketing  [electronic resource] / 
 Organizing for multichannel sales and marketing 
Bruce Carter. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (31 min.) :  color, sound). 
 - Multichannel marketing : exploiting a business goldmine .
 - Henry Stewart talks.  Marketing & management collection.  Multichannel marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: What is the benefit? -- Multichannel increases productivity through  ́ shift and lift ́  -- How can multichannel sales and marketing be used? -- How did we segment the market? -- How did we organize the desk based sales organization? -- Key to integrate the channels with common systems and measures -- Sample of coverage maps -- Key metrics -- Landscaping approach -- Siebel based account development plan. 
<br/><br/> Access restricted to subscribers. 
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<br/><br/><label>Publisher. No.: </label>1892  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Multilevel marketing.