TY  - ADVS
AU  - Carter,Bruce
TI  - Organising for multichannel sales and marketing
T2  - Multichannel marketing : exploiting a business goldmine
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet marketing
KW  - Multilevel marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What is the benefit? -- Multichannel increases productivity through  ́ shift and lift ́  -- How can multichannel sales and marketing be used? -- How did we segment the market? -- How did we organize the desk based sales organization? -- Key to integrate the channels with common systems and measures -- Sample of coverage maps -- Key metrics -- Landscaping approach -- Siebel based account development plan; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST62.1892&c=250
UR  - http://hstalks.com/lib.php?t=HST62&c=250
ER  -