TY  - ADVS
AU  - Rhodes,Andrew
TI  - DVLA -- one of the UK ́ s biggest online retailers: a multi-channel story 
T2  - Multichannel marketing : exploiting a business goldmine
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Driver and Vehicle Licensing Agency (Great Britain)
KW  - Internet marketing
KW  - Multilevel marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Scope of DVLA -- Research and customer insight -- Initial objectives -- Partnership -- Electronic vehicle licensing -- Benefits to customers -- Benefits to DVLA -- Customers ́  journey before and now -- The interfaces -- Customer segmentation -- Tax disc segmented customer base -- What did we do with segmentation? -- Results so far; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST62.1902&c=250
UR  - http://hstalks.com/lib.php?t=HST62&c=250
ER  -