TY  - ADVS
AU  - Maklan,Stan
TI  - Developing multi-channel marketing
T2  - Multichannel marketing : exploiting a business goldmine
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet marketing
KW  - Multilevel marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Analysis -- Understanding sales complexity -- Current and future coverage mapping -- Current and future channel chains -- Assessing channel chains -- Cost analysis -- Prioritization matrix -- Implementation; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST62.1914&c=250
UR  - http://hstalks.com/lib.php?t=HST62&c=250
ER  -