TY  - ADVS
AU  - Wilson,Hugh
TI  - The multichannel challenge: channel combining for wealth 
T2  - Multichannel marketing : exploiting a business goldmine
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet marketing
KW  - Multilevel marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What senior non-marketers think of marketing -- The service profit chain -- Customer experience: beyond touchpoints -- Changes in the use of different channels -- Holistic experience of multichannels -- Channel integration -- Does multichannel integration matter? -- Multichannel insight -- Selling by bombardment -- Combining channels for wealth -- Integrated decision making; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST62.1977&c=250
UR  - http://hstalks.com/lib.php?t=HST62&c=250
ER  -