TY  - BOOK
AU  - Stone,M.A.
AU  - McCall,J.B.
TI  - International strategic marketing: A euuropean perspective 
SN  - 0415314178
PY  - 2004///
CY  - London
PB  - Routledge
KW  - Export marketing
KW  - European Union countries foreign trade promotion and strategic planning
N1  - Includes bibliographical references and index
ER  -