Street, Rod. <br/><br/>
Making multichannel change work  realising the potential gain /  [electronic resource] : 
Rod Street. 
 - London :  Henry Stewart Talks,  2008. 
 - 1 online resource (1 streaming video file (57 min.) :  color, sound). 
 - Multichannel marketing : exploiting a business goldmine .
 - Henry Stewart talks.  Marketing & management collection.  Multichannel marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: How to organize for and implement changes in a multichannel strategy -- Building organization commitment for change -- Governance and management approach -- Metrics in the multichannel environment -- Aligning customers ́  channel use with the strategy. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2001  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Multilevel marketing.