TY  - ADVS
AU  - Street,Rod
TI  - Making multichannel change work: realising the potential gain 
T2  - Multichannel marketing : exploiting a business goldmine
PY  - 2008///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet marketing
KW  - Multilevel marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: How to organize for and implement changes in a multichannel strategy -- Building organization commitment for change -- Governance and management approach -- Metrics in the multichannel environment -- Aligning customers ́  channel use with the strategy; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST62.2001&c=250
UR  - http://hstalks.com/lib.php?t=HST62&c=250
ER  -