Macelloni, Barbara, <br/><br/>
The evolution and role of continuous medical education (CME)  integrate education and marketing for a stronger communication strategy /  [electronic resource] : 
Barbara Macelloni. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (26 min.) :  color, sound). 
 - Pharmaceutical marketing : latest insights, challenges, solutions and trends .
 - Henry Stewart talks.  Marketing & management collection.  Pharmaceutical marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: CME evolution and current status: a focus on Europe -- Medical education: role through the brand life cycle and added value of CME -- Planning the integration: how to develop effective medical education consistent with the communication strategy -- Marketing and medical education departments working together: how to make it a win-win cooperation. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>1956  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Drugs--Marketing.<br/>Medical education.<br/>Pharmaceutical industry--Marketing.<br/>Education, Medical, Continuing.