TY  - ADVS
AU  - Macelloni,Barbara
TI  - The evolution and role of continuous medical education (CME): integrate education and marketing for a stronger communication strategy 
T2  - Pharmaceutical marketing : latest insights, challenges, solutions and trends
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Drugs
KW  - Marketing
KW  - Medical education
KW  - Pharmaceutical industry
KW  - Education, Medical, Continuing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: CME evolution and current status: a focus on Europe -- Medical education: role through the brand life cycle and added value of CME -- Planning the integration: how to develop effective medical education consistent with the communication strategy -- Marketing and medical education departments working together: how to make it a win-win cooperation; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST67.1956&c=250
UR  - http://hstalks.com/lib.php?t=HST67&c=250
ER  -