@book{6288,
	author = {Keller, Kevin Lane,},
	title = {Leveraging sponsorship through integrated marketing},
	publisher = {Henry Stewart Talks,},
	year = {2009.},
	series = {Sponsorship : from theory to practice and all the latest trends},
	address = {London :},
	note = {Animated audio-visual presentation with synchronized narration.},
	url = {http://hstalks.com/lib.php?t=HST56.1822&c=250}
}