Minton, Graham, <br/><br/>
Not-for-profit sponsorship  [electronic resource] / 
 Not for profit sponsorship 
Graham Minton. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (39 min.) :  color, sound). 
 - Sponsorship : from theory to practice and all the latest trends .
 - Henry Stewart talks.  Marketing & management collection.  Sponsorship .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Defining not for profit organizations and corporate social responsibility (CSR) -- Why are businesses interested in not for profit organizations and CSR? -- What are the trends in not for profit sponsorship -- How do they differ from traditional sponsorships? -- Successful case studies. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>1866  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate sponsorship.<br/>Nonprofit organizations.<br/>Social responsibility of business.