TY - ADVS AU - Minton,Graham TI - Not-for-profit sponsorship T2 - Sponsorship : from theory to practice and all the latest trends PY - 2009/// CY - London PB - Henry Stewart Talks KW - Corporate sponsorship KW - Nonprofit organizations KW - Social responsibility of business N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Defining not for profit organizations and corporate social responsibility (CSR) -- Why are businesses interested in not for profit organizations and CSR? -- What are the trends in not for profit sponsorship -- How do they differ from traditional sponsorships? -- Successful case studies; Access restricted to subscribers UR - http://hstalks.com/lib.php?t=HST56.1866&c=250 UR - http://hstalks.com/lib.php?t=HST56&c=250 ER -