Hardie, Joshua, <br/><br/>
Educational sponsorship  an overview - what?, why?, how? /  [electronic resource] : 
Joshua Hardie. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (31 min.) :  color, sound). 
 - Sponsorship : from theory to practice and all the latest trends .
 - Henry Stewart talks.  Marketing & management collection.  Sponsorship .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: What is educational sponsorship? -- Corporate social responsibility and cause related marketing -- Why invest in education? -- Return on reputation -- Employee pride and advocacy -- Local media -- Young people as advocates -- Business involvement in schools -- Who benefits? 
<br/><br/> Access restricted to subscribers. 
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<br/><br/><label>Publisher. No.: </label>1920  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate sponsorship.<br/>Social responsibility of business.