TY  - ADVS
AU  - Day,Helen
TI  - What is sponsorship?: an introduction 
T2  - Sponsorship : from theory to practice and all the latest trends
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Corporate sponsorship
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Definitions of sponsorship -- Statistics regarding the sponsorship marketplace -- How sponsorship operates including objectives, structure, benefits and evaluation -- Core principles in managing sponsorship -- Summary of the sponsorship process; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST56.1947&c=250
UR  - http://hstalks.com/lib.php?t=HST56&c=250
ER  -