TY - ADVS AU - Hope,Marc TI - Attracting business sponsorship for major events T2 - Sponsorship : from theory to practice and all the latest trends PY - 2009/// CY - London PB - Henry Stewart Talks KW - Corporate sponsorship N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The sales process and strategy -- Packaging -- Category release -- Sourcing sponsors and partners -- Client servicing; Access restricted to subscribers UR - http://hstalks.com/lib.php?t=HST56.1993&c=250 UR - http://hstalks.com/lib.php?t=HST56&c=250 ER -