TY  - ADVS
AU  - Kelly,Jim
TI  - Sports sponsorship: its relevancy 
T2  - Sponsorship : from theory to practice and all the latest trends
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Corporate sponsorship
KW  - Sports sponsorship
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Sponsorship strategy -- The model partnership -- AIB and the Ryder Cup -- Rationale -- Strategic objective -- Communications plan -- The visual thread -- Localizing communications and keeping it relevant -- Regional Ryder Cup roadshow -- Relevancy to customers -- Relevancy to staff -- Results; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST56.2181&c=250
UR  - http://hstalks.com/lib.php?t=HST56&c=250
ER  -