Walford, Nick, <br/><br/>
Broadcast sponsorship and new media rights  [electronic resource] / 
Nick Walford. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (32 min.) :  color, sound). 
 - Sponsorship : from theory to practice and all the latest trends .
 - Henry Stewart talks.  Marketing & management collection.  Sponsorship .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: The UK sponsorship market -- How the broadcast sponsorship market operates -- What is broadcast sponsorship good at? -- Finding the right program property -- Ofcom regulation -- Forms of program sponsorship -- How consumers view program sponsorship -- Thinking beyond TV -- The impact of the web. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2231  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate sponsorship.