TY  - ADVS
AU  - Walford,Nick
TI  - Broadcast sponsorship and new media rights
T2  - Sponsorship : from theory to practice and all the latest trends
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Corporate sponsorship
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The UK sponsorship market -- How the broadcast sponsorship market operates -- What is broadcast sponsorship good at? -- Finding the right program property -- Ofcom regulation -- Forms of program sponsorship -- How consumers view program sponsorship -- Thinking beyond TV -- The impact of the web; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST56.2231&c=250
UR  - http://hstalks.com/lib.php?t=HST56&c=250
ER  -