Brennan, David, <br/><br/>
The Thinkbox engagement study  it ain't what you view, it's the way that you view it - /  [electronic resource] : 
David Brennan. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (33 min.) :  color, sound). 
 - TV advertising in the UK : the art of engaging viewers and creating successful advertising .
 - Henry Stewart talks.  Marketing & management collection.  TV advertising in the UK .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: In-depth ethnographic study analyzing viewer behavior during TV commercial breaks -- Understanding the roles of creative content, viewing context and audience attributes on advertising engagement -- Evaluating the main drivers of audience engagement -- Relating engagement to brand KPI ́ s such as recall, awareness and intentions to purchase. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>1946  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising--Great Britain.