TY  - ADVS
AU  - Brennan,David
TI  - The Thinkbox engagement study: it ain't what you view, it's the way that you view it - 
T2  - TV advertising in the UK : the art of engaging viewers and creating successful advertising
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Television advertising
KW  - Great Britain
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: In-depth ethnographic study analyzing viewer behavior during TV commercial breaks -- Understanding the roles of creative content, viewing context and audience attributes on advertising engagement -- Evaluating the main drivers of audience engagement -- Relating engagement to brand KPI ́ s such as recall, awareness and intentions to purchase; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST73.1946&c=250
UR  - http://hstalks.com/lib.php?t=HST73&c=250
ER  -