TY  - ADVS
AU  - Marshall,Jim
TI  - TV buying
T2  - TV advertising in the UK : the art of engaging viewers and creating successful advertising
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Television advertising
KW  - Great Britain
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Market complexity -- Level of accountability -- Measure of impact and effectiveness -- TV buying -- The market -- The TV buying process -- Setting objectives -- Negotiations -- Managing the campaign -- Results and reporting -- Data and information systems; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST73.1960&c=250
UR  - http://hstalks.com/lib.php?t=HST73&c=250
ER  -